Tutorial: Formulating a nutraceutical gummy

Functional gummies are one of the fastest growing nutraceutical segments globally. By adding functionalities that allow for health claims (via vitamins, minerals, oils etc), many manufacturers have taken gummies well beyond the traditional confectionery it once was. At IMCD, we have developed a variety of gummies with a real focus on upscaling and stability. In this video, we will be tackling the many challenges that creating gummies has, from taste masking and mouth feel to active ingredient incorporation and sticking and stability. 

Key drivers for the increased demand for preventative health solutions include a greater awareness and knowledge on health and wellness, increased access to health monitoring devices, as well as a higher disposable income. Younger adults view the health experiences of older generations as motivation to opt for a ‘prevention is better than cure’ approach to their own health. Delivery format is also a priority and nutraceuticals designed to fit in with busy day-to-day living are gaining popularity. Around 37% of consumers, particularly younger adults, prefer taking supplements in a gummy format. Recent formulation and flavour advances contribute to the popularity of gummies and the global gummy sales market is forecast to increase at an 11.8% CAGR, reaching a projected market value of US $74.4 billion by 2033.