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Informative packaging: guiding consumers toward better disposal

SolutionsAdvanced Materials
Future brief: Film & Packaging
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Explore compostable film manufacturing with IMCD. From PLA film production solutions to eco-friendly printable substrates, we support packaging from concept to production.

One of the biggest challenges in sustainable packaging isn’t just materials, it’s consumer behavior. Most people still don’t know how to properly dispose of packaging, leading to valuable resources being lost to waste streams.

A new wave of solutions is emerging to close this gap. Compostable shopping bags for fresh produce, for example, now feature QR codes that link directly to disposal guidance. By combining compostable film manufacturing with scannable, informative layers, packaging can function as both a protective material and an educational tool.

High-performance packaging solutions

Informative packaging has the power to bridge the gap between sustainability goals and consumer behavior. Manufacturers now have the opportunity to design packaging that protects products while also guiding consumers at end-of-life. The key is combining reliable performance with features that make disposal clear and convenient.

Promising material options include:
  • PLA film solutions; compostable and engineered for high-strength flexible packaging with consistent processing.
  • Eco-friendly printable substrates; durable formats that integrate QR codes or disposal instructions without compromising quality.
  • Starch blends and cellulose films; adaptable formats with proven compatibility in extrusion and thermoforming.
  • Printable PE and PET  substrates; offering toughness and barrier properties while supporting scannable, interactive features.

Informative packaging materials at a glance

MaterialsWhy they fitEfficiency & consumer gains
PLACompostable and scannableEducates consumers on proper disposal
Starch blends
Cellulose films
Biodegradable and flexible Enable compostable, consumer-friendly formats
PE and PET printable substratesPrintable and scannableProvide guidance through QR codes or embedded info
By adopting these solutions, manufacturers can reduce environmental impact and ensure more resources remain in circulation rather than becoming waste. Packaging that communicates clearly supports sustainability goals, builds consumer trust, and strengthens brand reputation in an increasingly circular economy.

How can we support you?

As consumer education becomes a priority, informative packaging is set to play a vital role in the circular economy. Our Advanced Materials teams across the globe can help manufacturers lead the way in compostable film manufacturing, leveraging PLA film production solutions and eco-friendly printable substrates to create packaging that works harder for both brands and the planet.

Reach out to your local IMCD representative to discuss your needs.

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Informative packaging: guiding consumers toward better disposal | IMCD Austria